Are you a business owner? A blogger? Or do you own a website and wish to track all the traffic you receive? If you’re like me, then the answer is undoubtedly, YES!

When I started Whiteboard Creations in early 2010 I created a nice email signature using Microsoft Outlook 2007, which displays on all emails sent (12,000+ to date) and includes links to the company website www.whiteboardcreations.com, the company blog www.whiteboardcreations.com/blog, the company Facebook page www.facebook.com/WhiteboardCreations, the company Twitter profile www.twitter.com/WhiteboardBYOB and the company YouTube channel www.youtube.com/user/WhiteboardWebVideo. I wanted to track clicks from the email signature to the website and our blog to highlight where other website traffic is coming from. This data is valuable to me in how I present the company in the email signature and also could help me implement an effective email marketing campaign, but this can also be valuable to a business owner, especially if you have employees as the tactic explained below provides a way to generate multiple custom tracking URL’s.

Let me quickly explain how you can also generate these custom tracking URL’s using the Google Analytics URL Builder Tool and then share an example, which you may find beneficial.