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Aug
5
5
Category: Conversion Optimization, Internet Marketing
Tagged Akron, Canton, Cleveland, Internet Marketing
The term retargeting refers to the form of internet marketing that targets users who have already visited your website by displaying banner ads on web networks. The catch here is that it indeed is different than regular display ads in that it “only” targets people who have previously had an experience with your brand.
With retargeting, one can target users who have visited a certain part of your website OR have skimmed through any part or all of it. Whichever way, your internet marketing budget is only spent on people who have interacted with your brand before. This lets you skip the earlier stages of the buying funnel where you have to create awareness, build trust and making an offer. With retargeting, you can simply and directly go to the end stage, that is call for action!
Retargeting works by adding a pixel to a particular area of your site or throughout the website, depending upon your goals. When visitors go to the designated page(s), they get added to the “audience” of that page. The audience info is recorded as cookies and when they visit other display networks you have a retargeting campaign on, they get to see your ads. The size of this particular ‘audience’ definitely affects how successful your retargeting gets.
Jul
2
2
There are methods which exist to successfully create a profitable future for your business. Much of the time businesses see virtually no result from their investments after spending money on advertising. In many cases, one or more crucial mistakes are made when trying to expand your market presence and brand within the community or region.
Many things can go wrong or not be successful when marketing your business, but I wanted to share a few which I feel are most important when dealing with the company website.
#1: Not Having a Website
Research indicates, 70% of all products are researched or found on the Internet. If your business is not online, you cannot capture your share of the millions of dollars exchanging hands online everyday. However, just having a web site will not necessarily increase your revenue.
#2: Type of Site
Most commercial websites are designed as destination sites. What this means is, they are an online brochure or fancy electronic business card. The main objective for all business websites should be to generate leads from its visitors. This can be accomplished with online forms, Free Quotes, surveys/questionnaires, call tracking, email tracking or anything where you can get that site visitors contact information. This tactic increases people contacting you because they want YOU to contact THEM!
Jun
28
28
Once you have a prospective client through your website, the story has just started. Many small business owners have to struggle to convert leads received this way. Because if you are not able to convert these leads into customers, all your efforts regarding SEO and building website traffic will go down the drain. Here are the top 5 tips on how to convert more leads from your website.
1. Respond Promptly > First and foremost, respond to a query or a request for more information right away. When a prospective customer has provided their phone number, call them up immediately instead of waiting for the next day. If you are going to have the proposal or the solution they asked for later, call up to say that you have received the query and will revert by so and so date. Always prefer phone over email and email over delaying. Even after calling them, follow it up with an email acknowledging your phone call.
2. Make them Feel Welcome > Make them feel welcomed to your small business website and then later by you when you contact them. Always make it a point to make them feel listened to. Ask for what they need and listen carefully.
Jun
24
24
Pay Per Click or PPC advertising is the basic method utilized to advertise your business or website over the internet. With a PPC campaign, one can exactly pinpoint the visitors that come to the website. This happens through the visitors’ clicks on your sponsored search result, banner or link, which takes them to your website. Google and Yahoo are the leading players in this market.
But all people who see your link or ad may not necessarily click on it. Such instances when your ad appears but is not clicked through are called impressions or PPC impressions. Impressions can be defined as ‘the number of promotional units’ a specific person gets subjected to. The rate at which your ad impressions get successful in getting clicked is referred to as the ‘Click through Rate’ (CTR). And while you may or may not pay for these impressions, they are still effective tools that can lead to more traffic to your website.
How Can Mere PPC Impressions Lead to More Traffic?
Do not undermine PPC impressions. They are directly linked with your online income. A higher number of impressions eventually translate into an increased number of click throughs. And more clicks of course mean more traffic to the advertiser’s website, which is the ultimate goal of running a PPC campaign.
