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Sep
19
19
Link building is an important part of SEO campaigns. In search engine optimization, it is through link building that you get search engines to count the total number of links in order to determine the search engine ranking of a website. However, it is not everyone’s piece of cake to carry out SEO link building. They may find it an extremely time consuming process. But since it is certainly not something that one can do without when it comes to SEO that is one of the reasons many people prefer to hire professional internet marketing companies for the job.
Professional SEO companies have a lot of advantages over individual or non-professional link building efforts. First of all, professional internet marketing companies can alter their tactics as and when there is a change in the search engine algorithm. While link building can be complicated as well an expensive process, yet through carrying it out you can make sure that your website gets ample amount of link juice.
Sep
14
14
Both search engine optimization (SEO) and pay per click (PPC) are great tools of internet marketing. Both are suited to different needs of online business owners. Whether to use SEO or PPC really depends upon what are the goals of certain internet marketing campaign. In general, SEO can be seen as a more long term strategy while PPC is better suited where there are immediate results required.
While PPC produces faster results in a short span of time and is a great tool for short term promotions. SEO is crucial as a long term online strategy. PPC brings higher targeted leads to the website but SEO gets 7 times more clicks as compared to PPC. PPC has 1.2 times the conversion rate over that of SEO. The website needs changes for SEO if they are not already in place. With PPC, however, you don’t need to make any changes to the website.
Sep
3
3
Category: Internet Marketing, Landing Page Design, Pay Per Click, PPC Marketing
Tagged Akron, Cleveland, Internet Marketing, Landing Page Design
Online businesses that need to convert visitors into customers through their ppc campaign, should have very effective landing pages. More often than not, the quality of your landing pages can make or break your online campaign. In order to create great landing pages for effective PPC campaigns, exercise the tips discussed here.
1. Ad Relevance > Your landing page must be relevant to your ad. Always make sure to deliver what you promise the visitors in your ad. Do not under promise or worse yet do not let the visitors go disappointed. If that happens, your PPC campaign will go wasted.
2. Give a Call to Action > Make sure your landing page gives a clear call to action. You do not want your visitors to leave without turning into customers. A call to action will make sure that this does not happen. A call to action can be manifested through getting them to download something, opting in on some email list or buy a product. Just make it clear what is it that you want the customers to do.
Aug
8
8
Category: Internet Marketing, Pay Per Click, PPC Marketing
Tagged Akron, Cleveland, Internet Marketing, Pay Per Click
Internet marketing has grown exponentially over the last decade. This means more online businesses, more websites and hence more decisions to take in regards with whether to use a professional internet marketing company for your PPC marketing needs. PPC or Pay Per Click management is a very important factor in bringing targeted traffic to any website. Here we discuss few good reasons why you should hire a professional consultant company for the purpose.
1. Professional Expertise
You are in a business of selling products or services, not in the business of managing ppc for deriving traffic. That is what a PPC internet marketing company specialize in. since spend hours on end doing the job and finding out ways to do it better, they are in a much better position than you to carry out the task in a befitting manner. Since it is their core business, they make it a point to invest time and money into building relevant expertise. This is something you can’t afford to concentrate a lot on because of the fact that its not your core business.
Aug
5
5
Category: Conversion Optimization, Internet Marketing
Tagged Akron, Canton, Cleveland, Internet Marketing
The term retargeting refers to the form of internet marketing that targets users who have already visited your website by displaying banner ads on web networks. The catch here is that it indeed is different than regular display ads in that it “only” targets people who have previously had an experience with your brand.
With retargeting, one can target users who have visited a certain part of your website OR have skimmed through any part or all of it. Whichever way, your internet marketing budget is only spent on people who have interacted with your brand before. This lets you skip the earlier stages of the buying funnel where you have to create awareness, build trust and making an offer. With retargeting, you can simply and directly go to the end stage, that is call for action!
Retargeting works by adding a pixel to a particular area of your site or throughout the website, depending upon your goals. When visitors go to the designated page(s), they get added to the “audience” of that page. The audience info is recorded as cookies and when they visit other display networks you have a retargeting campaign on, they get to see your ads. The size of this particular ‘audience’ definitely affects how successful your retargeting gets.
Jul
30
30
Category: Internet Marketing, Pay Per Click, PPC Marketing
Tagged Akron, Canton, Cleveland, Internet Marketing, OH, Pay Per Click
Pay per click marketing or PPC is a tool for promoting your business online. The only reason business owners advertise online (in other words, conduct PPC or optimize their websites for search engines (SEO) is to build website and traffic. There are many benefits for using both these online marketing tools as well as there are certain downsides. While pay per click generates immediate results in promoting a website, search engine optimization improves search engine rakings. In order to carry out an all rounded campaign, internet marketing specialists often use both methods.
Just like SEO, there are also myths surrounding pay per click marketing. May be not as many and as wide spread as SEO, PPC still holds number of misconceptions in the minds of many people.
PPC and Search Engine Rankings
One of the most frequent myths making rounds is that with PPC, one can improve their business’s search engine rankings. It is believed by some that if you use pay per click marketing, you will eventually get a better standing with search engines. That is not true! There is no link between PPC and search engine rankings. While PPC can bring in more targeted visitors, without having to go through the rigorous and long term process of search engine optimization, it has no association with search engine rankings. Ranking is a direct result of optimizing for appearing in organic search results, which is not what PPC does.
Jul
2
2
There are methods which exist to successfully create a profitable future for your business. Much of the time businesses see virtually no result from their investments after spending money on advertising. In many cases, one or more crucial mistakes are made when trying to expand your market presence and brand within the community or region.
Many things can go wrong or not be successful when marketing your business, but I wanted to share a few which I feel are most important when dealing with the company website.
#1: Not Having a Website
Research indicates, 70% of all products are researched or found on the Internet. If your business is not online, you cannot capture your share of the millions of dollars exchanging hands online everyday. However, just having a web site will not necessarily increase your revenue.
#2: Type of Site
Most commercial websites are designed as destination sites. What this means is, they are an online brochure or fancy electronic business card. The main objective for all business websites should be to generate leads from its visitors. This can be accomplished with online forms, Free Quotes, surveys/questionnaires, call tracking, email tracking or anything where you can get that site visitors contact information. This tactic increases people contacting you because they want YOU to contact THEM!
Jul
1
1
In my daily conversations with businesses and business professionals, I am continually surprised by the numbers which do not understand the different roles of Website Design specialists and SEO specialists.
These are almost entirely separate specialties, with some overlap. In competitive markets, especially Residential & Commercial Real Estate, Mortgage, Insurance, Information Technology, Construction and many others, it’s critical that you not ignore either aspect of site development.
So, what’s the main difference between the two? Search Engine Marketing (SEM) is about getting people to visit your website. Design is about keeping them there, engaging them and converting them from prospects to leads… hopefully at a much higher conversion rate than non-professionally designed sites.
Talk to you website designer and ask questions. Get educated. The more you know about how SEM functions the better chance you have in utilizing it your full advantage.
Is it really that simple? Yes.
Now you’re wondering, well, how and where do these specialties overlap? It occurs primarily in the final production work, such as writing HTML code. Another alternative is that your designer and/or programmer may install the site and then an SEM specialist may come back later and tweak the code, optimizing title tags, meta-tags, the content itself, links, etc.
Jun
28
28
Once you have a prospective client through your website, the story has just started. Many small business owners have to struggle to convert leads received this way. Because if you are not able to convert these leads into customers, all your efforts regarding SEO and building website traffic will go down the drain. Here are the top 5 tips on how to convert more leads from your website.
1. Respond Promptly > First and foremost, respond to a query or a request for more information right away. When a prospective customer has provided their phone number, call them up immediately instead of waiting for the next day. If you are going to have the proposal or the solution they asked for later, call up to say that you have received the query and will revert by so and so date. Always prefer phone over email and email over delaying. Even after calling them, follow it up with an email acknowledging your phone call.
2. Make them Feel Welcome > Make them feel welcomed to your small business website and then later by you when you contact them. Always make it a point to make them feel listened to. Ask for what they need and listen carefully.
Jun
24
24
Pay Per Click or PPC advertising is the basic method utilized to advertise your business or website over the internet. With a PPC campaign, one can exactly pinpoint the visitors that come to the website. This happens through the visitors’ clicks on your sponsored search result, banner or link, which takes them to your website. Google and Yahoo are the leading players in this market.
But all people who see your link or ad may not necessarily click on it. Such instances when your ad appears but is not clicked through are called impressions or PPC impressions. Impressions can be defined as ‘the number of promotional units’ a specific person gets subjected to. The rate at which your ad impressions get successful in getting clicked is referred to as the ‘Click through Rate’ (CTR). And while you may or may not pay for these impressions, they are still effective tools that can lead to more traffic to your website.
How Can Mere PPC Impressions Lead to More Traffic?
Do not undermine PPC impressions. They are directly linked with your online income. A higher number of impressions eventually translate into an increased number of click throughs. And more clicks of course mean more traffic to the advertiser’s website, which is the ultimate goal of running a PPC campaign.
