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Jun
29
29
Category: Facebook, Local Listings, Social Media Marketing, Website Design
Tagged Akron, Canton, Cleveland, Facebook, Local Listings, Small Business Websites, Social Media, Website Design
Has it ever happened to you that you have clicked a certain promotion or an ad on a social network, think Facebook or LinkedIn, only to be redirected to the company’s corporate website with nothing on it? Or a website with no mention of or relevance to the said social media campaign? Or worst of all, didn’t get re-directed to a website at all?
It is not so uncommon to come across social media campaigns having no link or relevance to a company’s corporate website. It is true that a promotional campaign is to increase Top of Mind Awareness but mere awareness will not do much for your brand or company if it starts and ends at the social network and does not lead the user anywhere. Think of a social networking site effort as a means to an end instead of an end itself. And the end should be quite obvious: Your Corporate Website.
If you do not integrate your social networking efforts with your corporate website, it will create the following situations for your business:
May
10
10
Category: Blogging, Facebook, Internet Marketing, Local Listings, Social Media Marketing
Tagged Akron, Cleveland, Facebook, Internet Marketing, Local Listings, OH, Small Business, Social Media
> Promote the company by signing up in free online directories
> Ask for and use written client testimonials
> Participate in charity events
> Comment on blog posts with links back to the company website
> Bundle your products and services
> Monitor personal and business online reputations
> Provide testimonials for clients, partners, affiliates, employees
> Review website analytics on a monthly basis
> Revamp the business card design
> Develop productive relationships through social media
> Make a point to show our clients we appreciate them
> Offer incentives for referrals
> Develop personal relationships with clients
> Create an elevator pitch
> Keep company employee email signatures consistent
> Go viral
> Keep your blog updated
> Keep your portfolio updated
> Up-sell products and services when appropriate
> Look into conferences and networking events you can attend
> Form a strategic partnership with a client or colleague
> Focus on word of mouth marketing
If you like the information presented here and wish to speak with someone from Whiteboard about website design, web application development, search engine optimization, pay-per-click marketing, web video production, logo design or any other web service we provide, please feel free to contact us anytime at planning@whiteboardcreations.com or by calling 704-966-9224.
Mar
14
14
First thing first, Google local listings have changed a lot of the ways web search used to happen. This is something we already understand and acknowledge. How your business can benefit from conducting local seo, however, is a different story.
In the days gone by, if I was to search for a plumbing company or a plumber using Google, it would give me results from all around the world (almost!) regardless of where I lived. But now, with the advent of Google maps and the development of Google local listings, if I carry out the same search, the engine will first determine my where about. This is in order to pinpoint my geographical location or the location from where the search has been generated. One this is done, the search engine will only show me results specific to my area, called local search. This will help me in evaluating only the most relevant results i.e. those pertaining to my location.
Jan
30
30
Category: Internet Marketing, Local Listings, Search Engine Optimization
Tagged Akron, Cleveland, Local Listings, OH, Small Business
The very modernistic, not-so-old saying about the world becoming a global village has come of age. Perhaps, we should now say instead that, ‘the world is a local-global village’. This fact achieves more merit as local online searches soar. The advent of Google local searches is changing the way users search… for the better!
Google local listings are lists of businesses operating in your own town or city. With Google local listings, users are finding more relevant results within the same searches. According to reliable sources, more than 400 million local searches are made online every month and this number is constantly growing. Out of these searches over 70% are those related to local products and services. These same products and services in the Yellow Pages have long been dismissed as the preferred method, as 67% users prefer internet searches. This is bound to have a profound impact on the sales of local businesses.
Jan
29
29
Category: Internet Marketing, Local Listings, Search Engine Optimization
Tagged Akron, Cleveland, Internet Marketing, Local Listings, OH
It’s safe to say everyone ‘googles’ one thing or the other at some point in time. More often than not, we simply click through the most relevant looking link on the first page and rarely even look for what else is on the page showing google results. Here we take a look at what all can you find in a Google search engine results page, also known as a SERP.
Sponsored Ads
Sponsored ads appear at the top and right of a search results page by Google. These are the links highlighted in pink and give indications about their sponsored status. The search engine offers Google Adwords for easy setting up of paid ads to appear on pages of google searches. The good thing is that businesses only have to pay for these ads only when people click on them through internet marketing campaigns/pay-per-click marketing. Whiteboard is proud to offer your business internet marketing services for pay-per-click management to drive more traffic to your websites.
