Tag Archives: PPC Marketing

Sep
14
Is SEO cost effective compared to PPC?
Category: Internet Marketing, Pay Per Click, PPC Marketing, Search Engine Marketing, Search Engine Optimization Tagged , , , , , |

Both search engine optimization (SEO) and pay per click (PPC) are great tools of internet marketing. Both are suited to different needs of online business owners. Whether to use SEO or PPC really depends upon what are the goals of certain internet marketing campaign. In general, SEO can be seen as a more long term strategy while PPC is better suited where there are immediate results required.

While PPC produces faster results in a short span of time and is a great tool for short term promotions. SEO is crucial as a long term online strategy. PPC brings higher targeted leads to the website but SEO gets 7 times more clicks as compared to PPC. PPC has 1.2 times the conversion rate over that of SEO. The website needs changes for SEO if they are not already in place. With PPC, however, you don’t need to make any changes to the website.

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