Tag Archives: Web Application Development

What was founded at the Massachusetts Institute of Technology Laboratory for Computer Science (MIT/LCS) with support from the Defense Advanced Research Projects Agency (DARPA) and the European Commission?

This is simple, it was founded to validate information most people see everyday. C’mon take a guess.

It’s known as the World Wide Web Consortium, most notably the ‘WWW’ at the beginning of almost all website domain names. It is arranged as a consortium where member organizations maintain full-time staff for the purpose of working together in the development of standards for the W3. The W3c has, as of March 2008, 434 members and is always open for new organizations to join.

Wikipedia explains, “W3c was created to ensure compatibility and agreement among industry members in the adoption of new standards. Prior to its creation, incompatible versions of HTML were offered by different vendors, increasing the potential for inconsistency between web pages. The consortium was created to get all those vendors to agree on a set of core principles and components which would be supported by everyone.”

JavaScript is not something new to the regimen of web programming. It has been around for a long time, which renders the notion of it being a fad useless. It is a language that is essential to be used for certain tasks, however, there are certain do-s and don’t-s when it comes to using JavaScript.

Web design and programming experts suggest that you should only use javascript when a task can’t be performed using another technology. In other words, if something can be done in another language, don’t use JavaScript. Following are some instances when you should and should not use javascript.

When to Use JavaScript

There are many tasks that are required to be created in java. For example, Creating Events. JavaScript is the one language that really is capable of letting your website properly communicate with the browser as well as of watching for events. From clicks to double clicks, from mouse enters to mouse exits, browser’s window sizing and key presses, all are dependent upon javascript.

When NOT to Use JavaScript

With good web design, visitors should be able to quickly understand what they are looking at on a webpage without thinking about it.

At Whiteboard we follow the 12 second rule. Within 12 seconds of a unique site visitor (someone visiting the website for the first time) seeing your website, they should be able to absorb who you are and what you do. This exercise of attracting people right from the start along with simple, easy to understand navigation entices those visitors to ultimately contact our clients if there is a fit to do business.

Simplicity should act as a guide in all Web-based communication. Consider the following
tips:

  • Pick one navigation scheme, and use it throughout the site.
  • Make sure you think of your website visitors.
  • Consider how people are interacting with the site… What information are they looking for most frequently? Can they find it easily?
  • Keep navigation items to a minimum.

In all electronic communications from your website to email newsletters, the reader should immediately recognize the company, who they are, what they do and why. Make sure your business logo is large enough to see/read, but not overwhelming to the page layout. Display it prominently at the top of each webpage and newsletters.

Once you have decided that you need to build a website for your business, and if like most small businesses you do not have in-house resources to build your own website, you will have to outsource the job. It is then that you are faced with the question of how to choose the right website design company for you. Watch out for these top 5 tips when choosing a design company for your website.

  1. Assess your Needs and set a Budget > Start with assessing your website design needs. Do you need an online presence to only serve as an online brochure or do you need a full fledged e-commerce site? Your needs will determine the kind of budget you should set aside before choosing a website design company.
  2. Consider Physical Proximity > It is better in many cases to seek a design company situated in the same geographical location. This makes sure that you can get real time and personal customer service if you so need. However, in many cases, offshore companies may be an equally good option. Remember, there is always a tradeoff between budget offered and services sought.

When it comes to the World Wide Web, website design and development is an often cited term. Despite its wide usage, it is not always understood correctly. Here is what you as a small business owner need to know about the design and development of your website.

What is website design and development?

Consider website development as a super set, of which web design is a subset. In simpler words, website development is a term that encompasses website design, web content development, ecommerce development, network security configuration and every task related to creating a website. However, more often than not, you may find web professionals using ‘website development’ to refer to the non-design aspects of building a website.

A website, in essence, is a collection of information which appears in the form of text or graphics. Graphics include videos, images, animations etc. This information is referred to as the “web content”. The first page of any website is known as the “home page.” All pages of a website are designed separately and then connected through hyperlinks in a navigation system or menu.

The core objective of any small business website is to provide information to potential customers about how the business can help them. If a business website does not fulfill this basic requirement, it will be useless to have the website in the first place. While a good design is crucial to a successful business website, website development is a term that encompasses all aspects of creating a website including web design, content development, web server and much more.

A successful business website translates traffic into sales, either online or offline. In other words, good business websites are developed in a way that they help convert the visitors into customers. A good website development company will tell you that your small business website should focus on facilitating the visitors through providing information or helping them in making a decision. A great business website will offer a truly memorable experience to the visitors. It is this experience that will transform these visitors into customers.

A good website development services provider knows that he must first listen to the business owner in order to be able to design and develop a website in accordance with the needs of the business’s target audience. Knowing what customers want helps the web developers to address their wants in a befitting manner.

Java is quite a commonly used language for computer programming. It is a very popular language as java programs can run unchanged on most hardware and/or software platforms. This application facilitates functionality as well as page layout. It is used to create animated objects, moving text and interactive dialogue between the server and the browser.

On the other hand, flash or Adobe flash is a multimedia runtime with a cross-platform. It is a vector animated software, used to insert animations, videos etc. into a webpage. It is also used for embedding interactive applications in web pages.

While it may appear that the two are very similar in nature and function, but as a matter of fact they are not.

Functionality:
While java for websites can add logic to the site, it can also control various elements within the HTML form. Flash rather is a means to create animations, games etc to display on your website.

Application:
While java is a language to create codes for programming websites, flash is used, as previously mentioned, to create animations, buttons to be displayed on the website. However, there is a language within flash, called ’actionscript’ which can be used to direct the created buttons what functions to perform.

Long gone are the days when a website would merely offer information and no option for online sales. Most business websites today have an eCommerce website design, offering the option to buy (or sell) online.

eCommerce is a term which stands for ‘Electronic Commerce’. According to Wikipedia electronic commerce is, “the buying and selling of products and services over electronic systems such as the Internet and other computing networks”. A business site with an eCommerce website design allows users to buy the desired item or service virtually without having to do it physically. However, many eCommerce transactions involve transporting products physically. Internet usage has made the amounts traded via eCommerce grow exponentially. The eCommerce technology is used to transfer funds, internet marketing, transaction processing online and much more.

By making your website graduate to an eCommerce website design, you can further grow your business. This is especially true for items and services such as mobile phones, premium online content & templates etc. which have an element of impulse to their purchase decision. Such a website design makes sure that you do not lose potential customers by them choosing another product or service after leaving your website. Instead you can ask them to make a purchase then and there if you use an eCommerce website design.

A stand alone and extremely precise answer to this question would be, “Everything!” Those website designs which are not constructed to be search engine friendly lose the battle before the fight for seeking customer attention even begins.

What is a Search Engine Friendly Website Design?
When website designs are not designed with search engine friendliness in mind, it becomes less likely for such web designs to be picked up by search engines. There are a number of ways to develop search engine friendly website designs.

  • Adding Text to Non-text Files > Always add text descriptions to your flash files, videos and images so that search engines can easily read them. Some may argue that there are already embedded links and text within videos etc. Fact of the matter is they may or may not work as most search engines are not built to scan flash files for embedded text. So add plain text descriptions to all such files
  • Use Validated HTML Codes > An erroneous HTML code or one that is not closed properly can render a text description useless. Make sure you use valid HTML codes to make your website designs search engine friendly.

Thank you for visiting our website design and online marketing blog to keep up on the latest tips, advice and trends in the website design, web development, internet marketing and video production industry.

As a resource tool, our blog will be geared to helping small-medium sized businesses understand how to best utilize the web in their marketing and brand promotion and awareness efforts. It’ll be important to note making an investment in your website or your internet marketing campaign is beneficial when working with the right people or company. A company who cares more about your ROI than their profits. A company who wants to see you succeed and surpass your competition within the search engines to increase lead generation and conversions. A company who helps you create and build upon your brand through effective website design practices, social media marketing, online reputation management or through the use of web video to engage and interact with your clients.

We hope you’ll visit us often and post comments on our articles. We’re hear to listen to you and write relevant copy, which is easy to understand, follow and implement. If you have any questions, feel free to call us 704.966.9224 or email us anytime planning@whiteboardcreations.com.